BlueFinity: Partner and Competitor

I just found out that BlueFinity International is hosting a webinar today at 3pm Eastern time to profile Solution Objects, which is an amazing new component of mv.NET. I’ll invite you to their session, but with tongue firmly in cheek I’ll ask you not to buy anything from them.

You see, Nebula R&D is a worldwide Distributor for mv.NET. We provide mv.NET and related support and services to VARs and end-users around the world. It’s not in our best interest for me to expend my marketing time=money send you to a BlueFinity webinar so that you can then buy their fine software directly from them. In fact if you buy from them it’s really (tongue in cheek here again) bad for them because then Nebula R&D will go out of business for lack of revenue and BlueFinity will lose their best marketing resource!

Seriously, I established our relationship with BlueFinity a few years ago and they’re our best upline partner. I couldn’t ask for a better business partner and I don’t mind taking a chance on referring prospects to this upline partner=competitor. That is, as long as you’re only buying software from them and not services. (More painful laughter here.) Nebula R&D’s bread-n-butter comes from providing services, sales of licenses is a small sideline. For better or worse, BlueFinity also provides development services using their software. Sure, they’re in competition with their downline. In the Pick market it’s not unusual for vendors and customers, colleagues and competitors to be collaborating in various ways. In the end it doesn’t matter who gets business as long as it stays within the community, and competition is healthy for consumers. Uh, as long as you don’t buy from those guys. LOL

So what’s this partnership about? Well, I get the latest versions of their software, beat it up for myself and for our clients (part of our value-add), and they make a lot of changes before going production which are great for all of us. The software gets better and more stable and we all win win win. I wish I had other partners who understood this process. We’ve spent months collaborating on the new Solution Objects features, testing each new beta release from the wee hours of the morning to the, uh, wee hours of the morning, to get it ready for all you folks who will no doubt be amazed by the new features.

I’ve been writing a blog entry to describe Solution Objects but I was waiting for the software to get close to production before publishing. Well, BlueFinity has been talking it up for quite a while now and doing webinars and all, so I guess it’s time for me to get my info out there too. But in the mean time, I strongly encourage you to sit in on the BlueFinity webinar, then come back here for more info. Call or email me about the features, what it means for your development.

When it goes production, within the next few days, I’ll do more testing on the final cut, then start to offer it to our Nebula R&D clients. This testing process for our clients, again, is part of our value-add – I find the bugs and features so that you don’t have to. When I’m comfortable with the cut, I’ll assist our clients with their free upgrades. (Did he say free?) Yes, Solution Objects is free for anyone with an active support agreement. And yes, another part of the Nebula R&D value-add is free assistance with installations and upgrades. I also do this for anyone who is looking at the software for the first time. I’ll install and configure the software with you so that you can spend your time looking at features, not worrying about how the plumbing works.

I hope you enjoy the webinar. I welcome questions and sales inquiries (enquiries to those of you who speak English and not American). And while I hope you will make your purchases with Nebula R&D, I’ll also tell you that BlueFinity is a fine vendor and you can’t go wrong if you work directly with them – though you won’t get any of that Nebula R&D value-add if you do. LOL. If you do go with them, be sure to let them you know got your information from here. Maybe someone over there will toss me some crumbs from their delicious mv.Pie.

You’ll certainly see more about mv.NET and Solution Objects here, and soon. In the mean time, register for today’s webinar here. In their registration form, even if you’re a VAR, be sure to mention that you were referred by Nebula R&D.
😉

2 thoughts on “BlueFinity: Partner and Competitor

    • OK, take your tongue out of your cheek because you know that if you tell them a company is your customer they will always refer them back to you to buy software. That’s my experience anyway as a Bluefinity reseller.

    • That’s correct to an extent. Both Nebula R&D and BlueFinity have high regard for the channel process – we don’t interfere with one another and we pass prospects back up/down the channel as appropriate.

      The problem has always been that people look at Nebula marketing, see the BlueFinity name, then contact them directly for info. Then they call here to ask for assistance installing software that they’ve already obtained from BlueFinity. At that point we can’t help. The only way this works is when the prospect calls Nebula first, or if they call BlueFinity to ask questions but state up-front that they were referred by Nebula R&D and that they’d like to work with us. That rarely happens. People don’t understand the relationships, they just want to know about the software. We understand these dynamics and just work with it as best we can.

Leave a Reply